Social network marketing is similar to other types of marketing in one way. If you don’t send an invitation to the party, nobody will come. A critical step is in being committed to reaching out to attract those who might share the same interests and have an affinity with your company, product or service. The good news is that there are lots of tools that are effective and cost efficient: Email, news, search engines, etc. Anybody else want to share more ideas on how to get like-minded people to become members?