There are many discounts being offered by many companies on traditional social network sites. Research shows that users are out there looking for those deals as well. Actually 75% say shopping those offers is helpful to them. But is that the best way to promote products and services. Your thoughts are appreciated. Let's debate the subject.

Most marketers have now figured out that social network marketing has the most potential for their brands of any other media. Now, 80% of companies with at least 100 employees are conducting marketing activities on social networks this year. And the number will grow with the ever increasing consumer and business use of social network media. The success rate, as reported by eMarketer, is 54% of those currently running programs. Current thinking is that this might lead to expand plans to more… Continue

With Facebook users now over 1 billion and Twitter tweeting more than a billion times per day, it is clear that people have adopted a new way to communicate, contribute, collaborate and share online faster than from any other cultural shift in modern history. Does that mean social networkers will become less social from a real-life social experience perspective? The Pew Internet & American Life Project says "no". In fact, studies show that utilizing social networks enhances offline… Continue

BtoB magagzine says that companies like Twitter because it is easy and cheap but doesn't deliver any ROI. Facebook is in the same boat with a business getting the same features and attention as a 14 year old. We're betting that a branded social network with more tools will provide a lot more impact and make a differnece on the bottom line. Your thoughts?

INDIANAPOLIS, IN / April 14, 2011 - On Saturday evening, April 9th, Creative Direction President and Creative Director Richard Parker addressed the 46th Annual Convention of the California Cheese & Butter Association (CCBA) in…

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Ad Age's latest report digs into how marketers can use mobile tools to get promotions into consumers' hands at the point of purchase. Someday maybe, but right now mobile is behind -- about $59 billion behind TV, in fact. Despite all the excitement around smartphones, there still aren't the standard tools mobile advertising will need to even hope to reach the $60 billion in ad spending TV pulled in last year, according to Kantar Media. This year, mobile ad spending in messaging, display ads,…

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